Montagna Pistoiese Brand

The Area Brand Montagna Pistoiese. In Tuscany, naturally is a collective brand developed by the Association Ecomuseo della Montagna Pistoiese, as part of a specific agreement with the Municipality of San Marcello Piteglio, for the tourist development of the mountain area.
Since 2020 the Municipality of Abetone Cutigliano has joined the project, sharing its importance, as a means of promoting tourism.

The Brand is intended as an instrument aimed at making recognisable and perceivable as unique in the eye of the visitor the whole geographical area of the Pistoia Mountains; it is a unique way of conveying the values and image of this territory.
The profile of mountains and the bright colours presented will help define an authentic territory, where nature is a protagonist and it is still possible to live at a leisurely pace: an exciting experience for you in all seasons.

The Brand identifies the historical-cultural and environmental heritage, the traditions, products and services, the distinctive features, events and initiatives of the Montagna Pistoiese area; a request to join may be submitted by all players involved in managing the territory and its attractiveness.

Use of the Brand is granted free of charge.

Are you an association, a company or an organisation active in the Montagna Pistoiese area and would like to join the “Montagna Pistoiese” Brand?
Here is the procedure to apply for use.

1 Read the Regulation for use and access to use of the Brand.

Download the User Manual.

Fill in the relevant form, then e-mail it to

Download the list of users of the Area Brand Montagna Pistoiese.

Are you an athlete? Become an “Ambassador of the Pistoia Mountains”!

If you love the Pistoia Mountains, take part in sporting events of any kind and if you are available to place the brand Montagna Pistoiese – In Tuscany, naturally on the vehicle you use or on the technical clothing you wear, before, after or during the event, please contact us.

100 kits have been prepared, consisting of: a thermoadhesive patch, a cap with visor and a neck warmer, all personalized with the brand.
If you wish to join the iniziative, the Ecomuseum of the Pistoia Mountains will give you – free of charge – the kit, to bring with you the symbol of the Pistoia Mountains, during your sports activity.

To partecipate, you just need to write an e-mail to, in which you express the desire to partecipate and you indicate the address, the sport you practise and the events to which you wish to take part.
Then send by email, videos or photos with the material you worn (in competition or at rest) or use the 
tag @ecomuseopt e l’hashtag #ambasciatoremontagnapistoiese to share your experience and results.